making complex communication simple

goodfood productions is a team of multi-talented communication professionals dedicated to improving the world through design science. We consist of two experienced partners and a network of top-notch independent consultants. Our process resembles the preparation and enjoyment of a good meal, leaving users feeling nourished, energized, and meaningfully engaged.

Sharif Ezzat, Creative Direction
Sharif became fascinated by the narrative and interactive capacity of electronic media while attending classes in the University of Iowa writer's program. Working across academic departments, he pursued an interdisciplinary program combining political science, literature, philosophy, and electronic arts courses. He moved to Chicago in 1998 and began working for Information Resources, the leading provider of CPG sales data, an experience that sharpened his information design skills.

Since moving to San Francisco in 2001, Sharif has worked with advertising, retail, corporate and nonprofit clients in a wide variety of electronic media, from web sites and DVDs to interactive kiosks and installations. He continues to develop the artistic dimensions of his work through many collaborations and participation in several international exhibitions. His work has been featured in Adbusters, the San Francisco International Film Festival, and the premiere collection from the Electronic Literaure Organization. Sharif has toured extensively with human beatbox artist Yuri Lane, providing multimedia visuals for Yuri's theatrical and musical performances. Each year he dedicates a portion of his time to helping produce the Arab Film Festival in the Bay Area, providing identity, print, web, and motion graphics expertise. Visit Sharif's personal site at sharifezzat.com.

Dan Sheetz, Technology, Architecture & Strategy
Dan discovered digital media while studying in the English department at the University of Iowa in 1994. While simultaneously pursuing a variety of artistic disciplines including creative writing, music, and photography, Dan discovered that the computer allowed him to integrate his various interests in new and interesting ways. Under the supervision of professor Brooks Landon, he performed several semesters of independent study in hypertext theory, exploring the changing nature of narrative in light of emerging technologies. His love of language also led him to pursue a minor in French, and to begin studying computer programming.

Returning to his hometown of Chicago in 1998, Dan took a job with Information Resources, where he honed his technical skills and learned to manage the web development process. In 1999, Dan formed goodfood productions with Sharif Ezzat and Matt MacDougall. Dan takes great pride in serving the non-profit and independent business communities in Chicago and elsewhere, and looks forward to putting his broad base of skills to use in helping to design a better world.

We do:
- Graphic Design
- Web Application Development
- Motion Graphics & Video
- Interactive Presentations & Games
- Sound Design

We work with:
- Nonprofit & Arts Organizations
- Design & Advertising Agencies
- Independent Artists
- Entrepreneurs